At a time when golfing program development is the domain mainly of multinational companies, 3 Thai families are showing that an essential place stays for private family investment and management in the sport that is sweeping Asia.
These are much from small-time “mom-and-pop” operations. You don’t turn out to be a member of Asia’s most effective and prestigious golfing destination-advertising plan, Golfing In A Kingdom, without solid qualifications nor do you obtain industry accolades and awards, as well as document impressive visitor figures, without good reason.
In every case, the Phornprapha family’s Siam Country Club, the Samakoses family’s Chiang Mai Highlands and Muang Kaew programs and the Pongsak family’s Suwan Golfing and Country Club owe their present status in Thai golfing circles to the foresight and dedication of the present chief executives’ grandfathers.
All were visionaries and self-produced men who acquired land in increasing areas, turning it into a productive company that just happened to be 1 or more golfing programs.
The grandfather of Chai Phornprapha, handling director of Siam Country Club near Pattaya, ran a junkyard company that recycled previous components and equipment. From there, he developed company associations with entities in Japan that grew into a production joint venture in Thailand with Japanese companions. It proved so effective that additional production joint ventures soon followed.
“Today, we have forty three companies under the family umbrella, primarily specialised in the automotive market,” Chai explains.
But golfing is also essential, as the immaculate conditioning and facilities at Siam Country Club’s twin programs – with a third being built – demonstrate. The Plantation Course, opened in 2008, was final year named best-taken care of program in Asia Pacific at the Asia Pacific Golfing Summit held in close by Pattaya.
More than 80,000 golfers a year, numerous from overseas, play at Siam Country Club’s Old and Plantation programs every year. The former farming land – that grew pineapples, tapioca and sugar cane – has been owned by the Phornprapha family for more than forty years. Its Old Course, built in 1970, was the initial privately-owned golfing program in Thailand and has hosted the Honda LPGA Classic for the past two years, as well as in 2008.
By the time the third Waterside program opens in 2014, yearly visitor figures at the 3 programs will exceed 120,000.
Chai is a self-proclaimed quantity cruncher who has led major corporate restructuring in the United States. A lot of his philosophy for working the Siam Country Club programs is a result of disciplines discovered from production joint ventures with Japanese companions, with effective policies in place for every asset and procedure.
His interest to detail indicates he even can inform you how a lot gas is in the greens mowers at any given second.
The handling director of Muang Kaew Golfing Club on the outskirts of Bangkok, Woranon Samakoses, also owes the family’s company success to his grandfather. “He was a visionary who understood that Bangkok would grow eastward, so he started acquiring land out this way,” Waranon explains.
Muang Kaew is located on some of the authentic acreage alongside the main industrial industrial corridor between Thailand’s capital metropolis and the japanese seaboard. Today, Muang Kaew, which opened in 1992 and was renovated by Schmidt-Curley in 2005, is the closest golfing program to the heart of the metropolis.
The family’s other golfing program, Chiang Mai Highlands, was built in 2007, also to a Schmidt-Curley design, after an additional family land acquisition.
Waranon’s father has been looking for investment land in northern Thailand for retirement. Already getting a golfing program in Bangkok produced him think about turning their buy near Chiang Mai into a golfing program, and these days it is regarded as 1 of Thailand’s best and most scenic layouts.
Woranon travels thoroughly and hopes 1 working day to go to the South Pole. Till then, his favorite place is Iceland. Absent from work, his enthusiasm is scuba diving and his main pastime is operating in his kitchen area as an accomplished chef in preparing western and Asian cuisines.
The grandfather of Suwan Golfing and Country Club’s handling director, Pongsakorn Pongsak, set up textile company interests that became the foundation for resort, managed apartment, and shopping center investments.
Suwan, which opened in 2005, derives its name from the authentic textile business, Suwan Spindle and Weaving. Today, the textile company is the leading producer of yarn in Thailand, whilst the family also has invested in residential and industrial real estate. In addition to his responsibilities handling the golfing home, Pongsakorn is preparing to open up a bottling manufacturing facility to private label OEM drinks.
Pongsakorn, who was educated in the US, returned to Thailand to handle the family’s golfing development.
“We all cherished golfing in my family, so it was natural for us to expand into developing the Suwan golfing program,” he explains. The choice was also strategic as the home is situated just west of Bangkok in an region earmarked for a new seaport that will aid immediate shipping routes to Europe.
“In addition to the strategic location, our encounter in the resort company performed a component in our choice to get involved in golfing,” Pongsakorn explains. “We noticed the impact of genuine Thai service, some thing our tradition is normally good at, and we needed to deliver real Thai hospitality to Suwan.”
Right here lies a typical thread amongst all 3 families. Every is dedicated to owning world-course golfing programs that are supported by 100 % Thai employees, with initial-course facilities and service.
They also operate pure golfing venues without on-site resort or real estate development.
“We have 70,000 resort rooms within twenty five minutes,” says Chai Phornprapha. “This is not to say that we’ll never develop a resort right here to aid our 3 programs if that’s what our guests need. All this land has been in the family for a long time so we are in a position to sustain extremely good revenues by supplying a initial-rate golfing encounter.
“For us, it has always been about championship golfing that is equal or exceptional to the best that the United states and Europe have to provide with the additional value of distinctly Thai hospitality. We are quite certain that Thai service is second to none,” Chai Phornrapha says.
“At Muang Kaew and Chiang Mai Highlands every effort is produced to preserve our Thai heritage in every detail simply because it has turn out to be distinct that our tradition of warm pleasant service, mixed with excellent value, attracts both our regular clients and going to guests,” adds Waranon Samokoses.
The 3 handling administrators also have numerous similarities of their personal. Whilst none of them are in a position to find the time to play frequently, they every preserve a strong individual interest in the sport that is now the centre of their company interests.
All have travelled thoroughly and lived abroad, providing them a firsthand really feel for western mindsets and lifestylesa real plus when welcoming overseas vacationers and company travellers to their programs.
All 3 performed golfing frequently when growing up, but never thought critically about assuming responsibility for operating a golfing program till their respective family investments occurred.
Whilst it might no lengthier be typical for private families to develop golfing programs, the initial golfing program in Thailand – Royal Hua Hin – was built in 1924 at the behest of the Thai Royal Family members.
In their personal way, the Phornprapha, Samakoses and Pongsak families are continuing the custom.
Golfing program members of Golfing In A Kingdom are: Banyan Vacation resort & Golfing, Hua Hin Black Mountain Golfing Club, Hua Hin Chiang Mai Highlands Golfing & Spa Vacation resort, Chiang Mai Laem Chabeng International Country Club, Pattaya Loch Palm Golfing Club, Phuket Muang Kaew Golfing, Bangkok Red Mountain Golfing Club, Phuket Siam Country Club Old Course and Plantation Course, Pattaya Suwan Golfing &